Google analytics E-commerce tracking


  • Enable E-commerce on profile
    • include or not include cross-domain tracking
  • Add eCommerce tracking on web
    • transaction object - _addTrans()
    • transaction item - _addItem()
    • submit transaction - _trackTrans()
  • Guidelines
    • Unique SKU for each item added
    • Price is without currency, should convert in own code before submit to analytics
    • Recommended to call _trackPageView on order confirmation page
    • You can set local currency 
  • Issues
    • You can reverse an transaction by using negative value
    • eCommerce tracking allow segments and custom segments
      • Those are not the same as filters
      • They apply the on final data

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