理解 Google Analytics中的 Bounce Rate 和 Exit Rate


Bounce Rate:
  • Bounce rate is the percentage of visits that go only one page before exiting a site.
  • Bounce rate calculation is only based on visits that start with that page. 
    • Ex: There are 3 visits:
    • 1. Page A->B->C->Exit
    • 2. Page B->A->C->Exit
    • 3. Page A->Exit
    • The bounce rate for A is 50% (Not 33%, because visit No.2 does not involve in page A's bounce rate calculation)
Exit rate is the percentage of visits that exit from the particular page.
  • Follow above example:
    • The exit rate for A is 33% (A involve in 3 sessions, and only 1 session end from A)
    • The exit rate for B is 0% (B involve in 2 sessions, and no session end from B)

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