Google analytics tracking code

Install tracking code:
  • Use new asynchronous code
  • Wait 24h for setting to take effect
  • Recommended to put script at bottom of HTML HEAD
Specialized tracking:
  • Download links
    • _trackPageView() -virtual page view
    • _trackEvent()
  • Outbounds links
  • _trackEvent() +  depay outbound link by JS
  • Redirections
  • Flash 
    • virtual page view - possibility to get visits inflating
    • track event
Tracking across domains:
  • Add links
  • Multiple tracking code on one page is not supported
  • Search engine robot normally not active JS, so their visits are not tracked
Conversion triggered when goals reached:
  • Goals
    • URL destination goal + funnels(steps to follow in goals)
    • time on site
    • page per visit
  • Combine goals and funnels
  • URL destination goal:
    • Fixed URL
    • E-commerce - leave goal value blank, since they are tracked by code
    • URL parameter - head match or regEx
    • Same URL for different steps - use track code to create virtual page view

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